FRN and Hellmann's Are Teaming Up for the Big Game

Food Recovery Network Teams Up With Hellmann’s to Recover Surplus Food from Big Game Tailgate in Las Vegas and Fight Food Waste in New Partnership

Las Vegas, Nev. (February 5, 2024) — Food Recovery Network and volunteers, including local college students from the University of Nevada Las Vegas, will be at the Players Tailgate at the Big Game to recover and redistribute surplus food to those experiencing food insecurity around Las Vegas. This is the fourth time Food Recovery Network (FRN), one of the largest student-led movements against food waste and hunger in the U.S., is collecting surplus food from this tailgate—and its first year in partnership with Hellmann’s. 

Hellmann’s will be contributing a $100,000 donation to Food Recovery Network to support the Feb. 11 rescue event and more. Hellmann’s will also establish Sick of Food Waste Day as part of the partnership. The day after the Big Game is known for being a major “sick” day, with 16+ million people estimated to call in “sick” from work this year. So, on Monday, Feb. 12, Hellmann’s is encouraging everyone to fight food waste and enter to win a trip to next year’s Big Game food recovery event with Hellmann’s and FRN*.

“We are thrilled to partner with Hellmann’s to fight food waste and support those who don’t have enough food to eat," says Regina Anderson, Executive Director of FRN. “44 million people are unnecessarily facing food insecurity right now, while more than 42 million tons of food goes to waste each year.”

“Hellmann’s has been working for years to make sure consumers understand the issue of food waste and how to fight it in their own homes. That’s why we’re continuing to set an example of what it looks like to reduce food waste with our new partners at Food Recovery Network,” says Chris Symmes, Senior Marketing Director, Dressings at Unilever North America.

This year’s recovery event will again occur at the Bullseye Event Group Players Tailgate in Las Vegas —catered by Food Network Celebrity Chefs Bobby Flay and Aaron May. Last year in Glendale, AZ, Food Recovery Network diverted 2,907 pounds of perfectly good, delicious, salvageable food—the equivalent of 2,423 meals—from the Big Game Tailgate to those who need it. In total, FRN has recovered over 10,000 pounds of food over the past three years in partnership with Bullseye Event Group, the host of the Players Tailgate. This year, Food Recovery Network will donate the recovered food to the Just One Project, a non-profit organization dedicated to fighting food insecurity in southern Nevada.

“Fighting food waste can happen at large events like this and in many other locations like our schools, our conferences, and our homes,” Anderson says. “We all have the power to ensure perfectly good food doesn’t go to waste, and we are excited to work with Hellmann’s—a name everyone knows—to ensure everyone understands how critical an issue food waste is and the small, simple actions you can take to make a difference.” 

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About Food Recovery Network

Food Recovery Network (FRN) is a national nonprofit that mobilizes 6,000 college students, food providers, and local businesses in the fight against climate change and hunger by recovering perishable food across the supply chain that would otherwise go to waste and donating it to organizations that feed people experiencing hunger. As one of the largest student-driven movements against food waste and hunger, FRN’s programs are on 192 college campuses and 103 food businesses in 46 states and D.C., and they have recovered more than 16.3 million pounds of food to date – the equivalent of 13.6 million meals donated to feed individuals experiencing hunger and 7,200 metric tons of CO2 emissions prevented from entering our atmosphere.

About Hellmann's  

Hellmann's is committed to helping people enjoy great tasting food for the simple pleasure it is, without worry or waste. For over a century, the brand has helped people turn even the simplest ingredients into delicious meals. Hellmann's believes in the power of taste, because when food tastes good, less of it gets wasted. This belief has driven Hellmann's to be a force for positive behavior change around household food waste. Hellmann's partnered with experts to conduct one of the longest and largest consumer behavior studies on household food waste working with 2,000 families in the U.S. and Canada gathering insights to help consumers better use the food they already have at home and to waste less. Hellmann's will continue to champion household food waste reduction through its "Make Taste Not Waste" campaigns, inspiring people to turn their left-behinds into easy, tasty meals. The past year alone, Hellmann's has been able to inspire more than 200 million people across the U.S., Canada and the UK. 

* https://www.hellmanns.com/us/en/sofw-day-sweepstakes-rules.html  

2024 Resolution: Make food recovery a priority at corporate events

With the new year approaching, now is a great time to visualize the year ahead, manifest, and sketch out a plan to reach your big goals. At Food Recovery Network (FRN), we want to see more events prioritizing food recovery in 2024! Why should food recovery be a priority at your next event? Read on!

Sustainability and Social Impact

Climate change is widely acknowledged as the greatest modern threat to humanity, so it’s no surprise that governments, companies, and individuals worldwide are taking action to reduce carbon emissions. The event industry is no exception. In recent years, sustainability has become a key component of event planning, and data shows that aside from transportation, food service is responsible for the majority of carbon emissions generated by events. For event planners seeking to create a more sustainable event, reducing food loss and waste should be a top priority, and having a food recovery program in place is the solution to meet that need. 

Not only does food recovery help prevent excess carbon emissions by keeping food out of landfills, but it also helps fight hunger by providing good food to people experiencing food insecurity. Food recovery creates both sustainable and social impact to help your company meet its environmental and community-centered goals. 

Through FRN’s Food Recovery Verified (FRV) program, our organization partners with businesses and event planners to help them establish food recovery programs from their events. Since 2021, FRN has experienced a 71% increase in inquiries from companies and organizations seeking food recovery support for their events, and we want to ensure that trend continues! So, how can you prioritize food recovery at your next event? Let’s dig in! 

How to make food recovery a priority

solidify Company Commitment

To start, your event staff and company executives must be equally committed to food recovery. Successful food recovery programs require collaboration from your event venue and/or food service provider, and sometimes it takes convincing to get them on board. This is much easier to accomplish when there is buy-in from everyone involved in the vetting and selection of venues and food service providers. 

initiate conversations with vendors

With the full commitment from your team, your company can prioritize food recovery when initiating conversations with venues and food service providers. If vendors aren’t willing to engage in food recovery efforts, your team can point to your sustainable and social goals, close the conversation, and seek other vendors to work with. If you’ve already signed a contract and your vendor pushes back incorporating food recovery into the event, get your executive leadership involved in the conversation. They can help to keep the pressure on the vendor to accommodate the program.

Of course, we often find that vendors’ concerns around food recovery can be mitigated through education and transparency with the logistical planning. As you jump into these conversations, check out FRN’s Resource Hub for information about liability protection, how-to guides, and more!

simplify the food recovery process for vendors

Finally, when you have the buy-in from your vendors, it’s helpful to make the food recovery process as easy as possible for vendors to participate. Here are some quick tips: 

• Provide your vendors with food recovery supplies 

• Find a hunger-fighting partner to take your donation

• Schedule a donation pick up directly from your venue

Eventually, food recovery will become a natural part of your event planning process, built in alongside other sustainable initiatives like recycling and composting. However, if the process feels overwhelming or you don’t know where to start, hire FRN to coordinate the program! Food recovery is what we do, and we’d love to help ensure you have a waste-free event.

Take action

Feeling inspired? Make food recovery a priority for your events in 2024!

FRN is proud to work with a variety of businesses and organizations to support their food recovery efforts, and we’ve been thrilled to see the long-term impact that some of our recurring partners have had.

Consider working with FRN to organize your food recovery efforts so you can focus on planning your event, which takes a lot!

For inquiries or more information, contact FRN’s Food Recovery Verified team: foodrecoveryverified@foodrecoverynetwork.org. We’re ready to help you reach your company’s sustainability and social impact goals this year!

Food Waste to Zero Waste!

Andy Whitehead is a Program Assistant at Food Recovery Network, and a recent MSW graduate from the University at Buffalo. As a social worker engaged in food recovery, they are passionate about changing the mindsets and attitudes people have towards food recovery as a whole. 

On October 12th and 13th, Food Rescue Hero hosted their annual Food Rescue Conference focusing on innovative and creative solutions to food recovery. This event was live streamed for all food recovery stakeholders wanting to expand their network with other food rescue leaders. 

Read about Andy’s approach to food recovery and their take-aways from the conference for like-minded student leaders.

I was excited to attend the Food Rescue Conference to learn from individuals and organizations who are also passionate about food recovery about how we can advance food rescue and food recovery in our communities. Throughout the conference there was a focus on creating strong collaboration and partnership among the huge variety of people and groups that make up the food rescue community. Working in the human service field, I have worked with a variety of organizations that include food donation or recovery in their programs, and The Food Rescue Conference was a great opportunity to learn from others about various creative solutions to the challenges of food waste and food access.

Our food system is broken in so many ways. There is stigma, personal and societal, around receiving donated food or going to a food pantry. Meanwhile, hunger-fighting groups limit the amount of food people can receive because of a belief that they may run out and not be able to serve everyone who seeks out their program. I have worked with organizations that say no when people ask for more canned goods or for a second helping of food because the organization is worried that they will run out of food, even though there is always food remaining at the end of the day. At the same time, restaurants and other food businesses don't want to donate excess food at the end of the day due to lack of staffing, partnerships, reliability, or profit. These challenges can often be addressed through a successful food recovery program, but the scarcity mindset that leads to these myths and misconceptions around food still persists, so let’s debunk this! 

First, we must shift our focus to preventing food waste, instead of simply operating a charity, so we can change our attitude towards the people we serve and our partners. There is often an assumption of powerlessness or helplessness when we think of people who are receiving food donations, going to soup kitchens, or food pantries. However, anyone can be a recipient of food donations, regardless of socio-economic status. Everyone plays a part in this food waste prevention including food donors, drivers and deliveries, volunteers, and anyone who eats! We can stop filtering who can receive donations and see everyone as a solution to the problem of excess food waste. We can break down our assumptions about people, and stop thinking of people as less fortunate and instead think of everyone as part of the solution. Our attitudes and beliefs are what give power to the system of injustice. But I need to eat, and you need to eat, just as much as anyone else. As the Food Recovery Network, a huge part of our work is focused on student leaders and higher education. Although we focus on building out non-profit partnerships and local community members, many of our own students may be experiencing hardship and food insecurity. Going hungry, does not have to mean that someone is unhoused or below the poverty line, or unemployed.

As a former college student myself, I would try to find different avenues to find free food because most of my money went towards my tuition or on-campus housing. I did not pay for a meal plan and often relied on my friends to give me their leftovers or extra meal swipes. I have privilege. I was attending a higher education institution, I always had housing, but I still was very careful and conscious as to where my next meal was coming from. By shifting our attitudes and beliefs, this can expand our view of who may be going hungry all around us and who can benefit from food recovery. Utilizing a food waste focused approach, this may also assist us to understand that those who identify as food insecure will also fluctuate and change day by day. 

We live in a world of overproduction, consumerism, and waste. Each year in the US, 119 billion pounds of food, equating to 40% of all food produced, is wasted. There should never be a reason that people are unable to eat or that  hunger-fighting programs “will not have enough”. The real problem isn’t will we have enough food, but where is the food and how can we get it to people? How can we build partnerships to expand our network and get people what they need?

how can we get surplus food to people who need it?

One solution discussed in the Food Rescue Conference is a community fridge. The community fridge offers a way for any community member to be able to access fresh, surplus food. Anyone can take as much or as little food as they need each day. These fridges operate on community support and are stocked with what food is available, when it's available. Logistics are shared by community members and food donors can drop off food on their own, or utilize food rescue delivery volunteers to put whatever they have left day to day. There is no minimum amount of food they must give and every bit helps stock the fridge. 

Another solution is reframing the values of food recovery. Students often have this idea that food recovery solely means scooping food and donating it to partners. While yes, this is a big part of food recovery, we can also get creative and bring innovative ideas to the table. Many of our chapters have shifted focus to spreading awareness and educating their community on food waste and recovery, or reaching out to businesses and farms to promote sustainability. If you run into challenges of there not being enough food at a dining hall, or administration not allowing students to recover food, think about different community partnerships to expand to. 

“To fix the brokenness within the food system, we need a more holistic approach across the board. ”

— Andy Whitehead

How can we take a more community wide approach and expand into education and advocacy to bolster the food recovery work that is already being done. Is there a way to destigmatize the need for food by promoting food to anyone and everyone. The Food Rescue Conference was a great opportunity to learn of the creative ways that these issues are being attacked across the country. Getting creative and sharing ideas in hopes of improving the issues of food waste and food insecurity together is the best way to improve the system at hand. Everyone plays a role in food waste prevention and fighting hunger, get involved at a local level through a community fridge or a non-profit nearby.

If you are a current student or know of a student at a higher ed institution that would be interested in joining a chapter or starting their own, reach out to us and we would be happy to have you join the fight against food waste.

Recap of Food Recovery Network’s September 2023 Roundtable Talk

Thank you to everyone who joined us in September for our 7th Roundtable Talk since we began hosting these conversations in July 2020. For those of you who were not able to attend,and for those of you who would like continued access to the information, below is a recap of the conversation and a link to the entire Roundtable Talk.

If you are unfamiliar with our Roundtable Talks, to understand more about what our Roundtable Talks are, why we host them, and what we cover during these biannual conversations, please read this short primer, “What are FRN’s Roundtable Talks.”

The summer Roundtable Talk journeys across two key points in time. First, we discuss progress towards our established goals (also called metrics) for the entirety of our just concluded program year, which runs from July 1, 2022 to June 30, 2023. Second, we announce our new goals for this current program year that kicked off on July 1,2023. Dispersed throughout the telling of that journey—across analyzing our progress and announcing our new goals—we describe in detail why we were able to accomplish what we did, where there have been difficulties or if the work has been accomplished at a different pace than expected, and importantly, our key takeaways that inform how we chart our pathway for this year.

The analysis and key learnings have accumulated over more than a decade of food recovery efforts to be sure. We are experts in recovering food, and we are dogged about ending hunger forever. In particular, our feedback loop mechanism, built into the strategic framework we launched in 2020, FRN10X, allows FRN to make better decisions based on what our data is telling us, including how the locations in the U.S. afflicted with the highest rates of food insecurity are not the same locations where there is an abundance of surplus food. It is in those locations of food insecurity that our data is telling us we must work alongside communities as much as our resources will allow to literally drive the surplus food in ways that make sense for the communities

Key Takeaways from September:

Though we concluded the Roundtable Talk with our key takeaways, I think it’s important to start with them now to act as a lens with which you can see how we accomplished all that we set out to do, and where we’re forging ahead for this year.

• Cross-sector partnership is essential. As the saying goes, if you want to go fast, go solo, if you want to go farther, go together. We have achieved our success when we partner with aligned groups and individuals. Every single metric requires partnership and when we can spend more time with funders and stakeholders who want to achieve what our framework has set out, as you will see from our results, we are able to do more.

• The toll of routine community disinvestment harms all of us. That makes both human and financial capital required for community change. We talk at great length about our mapping work in this Roundtable Talk, and we will have more dedicated time specifically to the maps we are designing. Our “mapping work,” has been a 2 years long journey bringing together a variety of data-sets from the EPA, Feeding America, location mapping and other data sets such as the MIT living wage. What our data is telling us is that of the 3,144 counties (including DC), in only about 100 of these counties is the average income a living wage income. This is abominable. This means people are suffering way more than the defined poverty line would have us believe. We will persist until the 34 million people who are currently food insecure, are economically secure.

Our accomplishments July 1, 2022 - June 30, 2023:

We surpassed our goals of recovering food and recruiting new chapters (welcome new chapters! Thank you for your efforts!). These are hard tangibles that demonstrate our capacity to recover and donate surplus food to nonprofits on the frontlines helping our community members in need. That’s the first column. The second column demonstrates our work toward wider impact. Recovering food and donating that food is our bedrock work. To end hunger forever, we must understand the impact of our work on the communities. What works for them to access food and what do they need to increase the flow of food? That is where we want to help. And for the student leaders we serve, it is important to deepen authentic relationships with them as they conduct our bedrock work and show up with us in our advocacy efforts to end hunger forever.

Further, together:

When polled, the majority of people tuning in stated they had never attended a Roundtable Talk before. Perhaps reading this now, you haven’t either. I invite you all to become familiar with the knowledge, data, takeaways and celebrations we’ve summarized during our Roundtable Talks. In his book, Sweet Thursday, John Steinbeck wrote, “looking back, you can usually find the moment of the birth of a new era, whereas, when it happened, it was one day hooked on to the tail of another.” That is just like the work of FRN, hooked onto the tail of our creation in 2011 - the moment we recovered 1 million pounds of food, one carload of food at a time in 2015; when we replaced our fellowship program that did not pay a living wage with permanent, full-time jobs that do pay a living wage; when we launched our audacious strategic framework and said, with this blueprint, FRN is publicly putting forward our unique contribution to recover surplus food to feed everyone who is hungry in the United States. Big or small, you are needed in these efforts. Here are our current program goals and ways you can be involved so that we achieve these goals this year and come ever closer to our larger result.

Announcing FRN’s July 1, 2023-June 30, 2024 Impact Goals:

You are invited to be part of the effort:

• Start an FRN chapter in the priority states: We will bring on 20-30 new chapters this program year and our desire is to have as many chapters as possible to increase the flow of food into communities. And, with our current mapping refinement, we know that the states of California, Massachusetts, New York and Pennsylvania have the greatest opportunity to support communities. You can start a chapter if you are a current higher ed student, alum, faculty member or if you just know someone in one of those roles you can introduce us to them.

• Monetary support ensures we can be where we need to when we need to be there: Please make a donation to FRN. All of our budgets are different and honestly, every dollar counts to allow FRN to show up for recoveries. Many of our large-scale recoveries, where we can recover large volumes of food, are not funded at all. Your donation can help us to feed more people. If a donation is not in your budget, please know we truly understand and thank you everyone for considering.

• Follow us on our social media channels to stay updated and inspired! @FoodRecovery

What are FRN's Roundtable Talks?

A brief history of FRN’s strategic framework and Roundtable Talks

In July 2020, Food Recovery Network made public our strategic framework that we called FRN10X. This framework, FRN10X, is a blueprint, our vision for how FRN plans to recover surplus food to feed everyone who is hungry in the U.S.* We said three years ago the efforts necessary to change our culture of throwing food away, to recovering surplus food and donating it, would be tremendous—tremendous, but not impossible. We said three years ago no one organization alone could achieve this cultural transformation, that we have to work together to go farther. We said then that FRN’s model and data-driven approach is a critical lever in producing the desired shift towards food recovery and economic security for those experiencing hunger and food insecurity, and our results to date that I’ll discuss in more detail below, have shown that we are making progress.

And importantly, with the launch of FRN10X, we said, in order to go farther together, we wanted to keep everyone in our network updated on our progress.To ensure we kept our progress transparent and accessible to anyone who is interested, as part of the launch of FRN10X, we also started hosting our biannual Roundtable Talks. The Talks are an opportunity for FRN to discuss the progress on our yearly goals and how those yearly goals roll up to our blueprint, our strategic framework, our bigger vision: to recover surplus food to feed everyone who is hungry in the U.S. No matter how familiar you are with the work of FRN, how knowledgeable you are about food insecurity or the effects on our planet due to the harm caused by wasting food, or to what level of engagement you are involved, we felt it was important to bring as many people together to update them on our progress in a space of knowledge, feedback and idea sharing.

FRN10X explained

*If you’d like to learn more about our FRN10x Framework, please visit our blogpost.

What do we cover during Roundtable Talks?

For the past three years, twice a year, we have hosted our Roundtable Talk discussions as an offering of understanding of what it takes for FRN to feed more people, faster, with our current resources; some of those resources being people, monetary contributions and data.

Summer

Our summer Roundtable Talk focuses on two aspects: a recap of our previous program year and the announcement of our goals for the current program year. Our program year concludes in late June. We restate the goals we had set at the beginning of the program year, and then discuss in detail how we accomplished those goals: what worked, where we are seeing promise, and where we might need to do things differently in the moment, to pivot, and what pivoting might look like for us. Importantly, we highlight our key learnings from doing the work, so that we can accelerate progress to feed more people, or discontinue efforts if they don’t make sense for FRN.

After we overview the previous program year, since we are also in our new program year, we launch a new set of goals for the current program year. These goals, which we call metrics, are formulated based on our key learnings, programmatic momentum, understanding what our data is telling us, and where we have connections to replicate and/or expand upon our work.

Winter

Our winter Talk focuses on our progress towards our goals during the current program year. By the time of our winter Talk, the program year is about halfway through, or, said another way, there is another half year left to achieve our goals. With a critical discernment of our work, we tell everyone our progress, and importantly, our analysis of why we are at where we are. A new program year means we are piloting new initiatives based on our data, or delving deeper into existing programs. We are also continually refining our data-sets and producing new concept papers, all to be applied with our singular focus to recover surplus food to feed everyone who is hungry in the U.S.

What this means for you

After each Roundtable Talk conversation, we have a written recap that discusses our latest Talk with a link to the video conversation. All our past Roundtable Talks can be found on our website. We hope you read the recap, and listen to the recording if you have a moment or two. No matter your level of engagement, our hope is that you know without a doubt that we are inviting you to be part of this effort in any way that makes sense to you. We need your help, big or small, to make FRN’s vision a reality.